Bellingham Outdoor
Collective
01 _2024
Description
The Bellingham Outdoor Collective is a community-based outdoor retailer in Bellingham, Washington devoted to supporting local businesses and broadening accessibility to the outdoors. They came to me looking for a brand identity that felt professional, but far from corporate, and reflected their dedication to their community. I drew inspiration from the early grassroots days of organizations like Patagonia and the Sierra Club to create an organic mark that would work hand-stamped on a card as well as in a website thumbnail. I delivered three instances of the logo for use at various sizes, a brand color scheme, a typographic system, and additional assets for use in branding and merch.
My Roll(s)
Visual Identity
Collaborators
N/A
Bellingham Outdoor
Collective
01_2024
Description
The Bellingham Outdoor Collective is a community-based outdoor retailer in Bellingham, Washington devoted to supporting local businesses and broadening accessibility to the outdoors. They came to me looking for a brand identity that felt professional, but far from corporate, and reflected their dedication to their community.
I drew inspiration from the early grassroots days of organizations like Patagonia and the Sierra Club to create an organic mark that would work hand-stamped on a card as well as in a website thumbnail. I delivered three instances of the logo for use at various sizes, a brand color scheme, a typographic system, and additional assets for use in branding and merch.
My Roll(s)
Visual Identity